Writing

Field notes from real AI deployments.

Honest writing on what we've shipped, what's worked, what hasn't, and what mid-market companies should expect when they move past ChatGPT into integrated AI systems.

Voice AI · 4 min read

We Answer Our Own Phone With Aria — and Here's What We've Learned

Our business line is answered by Aria, the same AI voice agent we sell. After months in production, here's what's working, what isn't, and what to expect from a deployment on your own line.

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Strategy · 5 min read

From ChatGPT Chaos to Integrated AI Systems

ChatGPT is a useful tool. It's not a working system. Here's the difference between a chat tab and an integrated AI deployment — and why mid-market companies keep getting stuck at the threshold.

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Email AI · 4 min read

AI Email Triage: How We Got 8 to 10 Hours Per Week Back

One of the systems we run internally is an AI email triage layer. Here's what it actually does, what it cost to build, what the limits are, and what a deployment on your inbox would take.

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